Niche Marketing is used to refine your marketing efforts to a micro niche. Pets is a huge market, birds take that market to a narrower level, and grey African parrots to a niche market. Key word selection is critical in niche marketing as well as picking out niches that get lots of searches but don’t have a lot of competition.

Blogging isn’t probably thought of as a marketing method but it certainly can be. Setting up blogs on free blog hosts takes time but no out of pocket cash. Once the blogs are set up they can be used to promote your products, provide customer information, as backlinks and to drive traffic to your website. Blogging can be an effective tool in your marketing box.

Finding Content good content, to use for your website, article marketing efforts, and blogging is critical for success. You can hire writers, use article directories to choose articles on your subject, write the content yourself or use private label rights material.

Affiliate Marketing isn’t just for the big guys like amazon. Setting up an affiliate marketing program means you pay a commission to those people who have signed up for your affiliate program. If you want to know which companies use affiliates check out commissionjunction

Copywriting is writing ad copy. Sounds simple but it’s a very refined technique. It takes talent and experience to produce copywriting that converts your visitors into buyers.

Press Releases are a newsworthy announcement about your company sent out to the media both online and offline. Most entrepreneurs make the mistake of thinking that publicity generated by press releases is free advertising and the press release should be written as an ad. That doesn’t work. Think of why a reporter would consider the information in your press release as interesting to their readers.

Advertising is paid placement of information that promotes your company. You have control of what is included, or not included in advertising. Banner ads, pay per click, paid article submission on blogs are all methods of advertising. And of course there’s always print, TV, and radio advertising.

Don’t overlook printed promotional materials such as business cards, brochures, flyers, and handouts. Professional looking printing can be achieved even on a budget.

Keyword phrases is important in marketing. If that phrase is found in the title tags and the content of a webpage, that particular webpage would most likely show up high in the search results. From Sydney SEO to China to Europe, no matter where you’re located in the world SEO Services are important to the success of your website and business. Learn as much as you can about search engine optimization even if you do decide to hire a firm to provide seo services.

Relevance of content

A ragtag collection of bits and snippets of information on all sorts of topics won’t turn a website into an authority site no matter how many pages there are.  The pages must have relevant content to the overall theme and topic of the site.

Utilizing Article marketing strategy provides the potential of hundreds of related pages of content, all written around appropriate keywords.  These pages are not rehashed rewritten content but fresh unique articles.

For example: A site theme is dog food.  The articles could be “raw food dog diet,” “natural dog diet,”  “diet for dogs to lose weight,” “healthy dog food,” “where to buy dog food online,” “dog food for puppies,” and so forth.   Each article adds relevant content and focuses on a keyword used to promote that particular page.

Quality content

Content is the website.  Quality content demonstrates the webmaster respects the visitor and has pride in the representation of his/her company, products and services.   Professional level article marketing strategy can’t be replaced by cheap writers who don’t have a firm grasp on the English language.  While nearly everyone can write, it’s a talent to write well.

Do more than just a quick spell check.  A computer can’t tell whether you meant to use, their, there, or they’re or if blew or blue is correct or if peaked, peeked, or piqued is right.  If you don’t trust your own copyediting skills find someone who can look over your articles.

Don’t use an article spinner to generate web content.  An article spinner is a program which takes an article and randomly substitutes synonyms to generate articles that are somewhat different from each other.  Even if the spun articles were comprehensible, and they often aren’t, you aren’t giving your visitors anything new, just the same old stuff in a different form.

Updated content

Newly updated sites are ranked higher than old stale sites. Adding relevant content gives visitors a reason to return to the site. Each time new content is added it can be socially bookmarked, added to a blog, and announced on social networking sites like Twitter, Facebook, and Myspace.  The bookmarking and social networking adds backlinks and provides links for the search engine spiders to follow.

An article marketing strategy service provides fresh content on a regular basis.

Size of Site

The number of pages within a site affects the authority of the site.  Think of it this way.  Which would be more valuable: a book with 300 pages of facts, figures, and strong information or a book with only 30 pages, even if those 30 pages were packed with useful information?  It’s the same with websites.   Bigger is better.

How many of those pages are indexed within the search engines is important as well.

The goal of article marketing strategy is to provide pages of content that is concise, relevant and informative.

Importance: quality and quantity of backlinks

One method of determining the importance of the information on a page and its relevance to a search engine, is to look at how many other sites link to the page and the text that is used for that link. These one way links, called backlinks, are a measure of popularity.  The more popular a site is, the higher it will rank in the search engine results based on the text link.  The closer the text link is to the keyword phrase for the page the better. Ideally it should be the same.

The quality and relevance of the site doing the backlinking affects the popularity as well.   Backlinks from other sites are not always within the control of the webmaster. No penalty is given if the site is in a “bad neighborhood” such as gambling, male enhancement, or adult sites.   Or if the backlinking site is not relevant; otherwise competitors would bring down their opponents by inappropriate backlinking.

Article marketing strategy utilizes the keyword phrase in the title of an article several times throughout the article and then backlinks to the page on the webmaster’s site using the keyword phrase as well.  The articles are distributed throughout the Internet and hosted in article directories, picked up (with permission of course) by blogs, and other websites.

Each time this happens a backlink is created.  One article could generate thousands of backlinks.  A popular article distribution service, Content Crooner has a publisher list of 104,336 people and 2,854 sites. Another, Isnare distributes to over 1000 other sites.  Software article distribution programs are available as well.

A word of caution against article spinners is warranted.  An article spinner is a program which takes an article and randomly substitutes synonyms to generate articles that are somewhat different from each other.  The program has no comprehension ability. It can not determine if the article well written or even understandable.  The spun articles are often awkwardly worded, and many times make no sense.

Backlinks created over time show the increasing popularity of a site.  Articles distributed on a daily basis do exactly that — create backlinks.  Each article can backlink to a different page in the webmaster’s site using the appropriate keyword phrase for that page.

Article marketing strategy can boost your site to the top of the search engine rankings.

Two factors that impact how search engines determine the authority of a site are the domain age and the coding within the site.

Domain Age

Domains that are older are considered more authoritative than newer domains. An older site with the about the same number of backlinks, number of pages and relevant quality content will be ranked higher than a newer site of a similar nature.

The age of a domain begins when it can be seen online.  Registering a domain but never uploading it as a website doesn’t cause the clock to start ticking. Buying an older established domain is possible.

Coding

Coding of the pages is important to search engine spiders.  Most people think of the home page of a website as the most important page.  However, each page should be optimized for the specific content on that page.  Spiders don’t see the pages through browsers like humans do. Some html codes such as meta tags, titles, keywords, and description, which don’t show up in browsers, have an impact on the search engines’ indexing of the pages and the site.

Different keyword phrases should be used for each page, concentrating on one phrase for the page.  For example:  The keyword for a page within a weight loss site, could be “lose weight fast.” Other pages would be titled and named “quick weight loss,” “how to lose weight quickly,”  ”fast ways to lose weight,” and so forth. The keywords should be used in the html code in the meta title tags, description, in the first headline of the content and several times throughout the content.

Indexing is the listing or recognition of the page by the search engine.  Engines crawl from one page to another.  If a page has no incoming links it won’t be indexed.  The incoming link can be from the site’s home page or from an external site.

The age of the domain can’t be controlled.  Its age is determined by when it was first uploaded to the Internet.  That factor can’t be manipulated.  The age can be determined through The Way Back Machine, http://www.archive.org/web/web.php.  The coding of the site beyond the most productive usage of keywords is best left to programmers.

Correct coding and an aged domain are two SEO techniques that boost search engine rankings.

Website Hosting with a reliable host means your site is up 24/7. Your company requires the best web hosting possible. And along with hosting, your first chore, registering your domain, should be at the top of your to do list. Good domains go fast. If you’re confused over which web host you should choose there are sites which provide Web Hosting Reviews.

I started experimenting.  I looked at ghostwriting, writing Private Label Reports, opening a membership site, article marketing, selling affiliate products, developing and selling my own products, earning AdSense revenue, selling advertising on my niche websites and blogs, and lots more.

Based on that experience, research, and learning from those in the know, I’ve put together 30 Day Action Plan: Earn Money on the Internet.  It’s based on my successes and failures.  30 Days of Action, the report you have here is a day by day game plan.  You start from scratch and finish with an established blog/website, squidoo pages, hubpages and an Internet presence that’s earning you money.

So now, set yourself up for a challenge.  You have 30 days and a budget of $150.00 to show yourself you can make money on the Internet.  Do you have to spend $150.00?  No.  You can write the articles yourself and distribute them rather than using a ghostwriter and an article distribution service.  You don’t have to have graphic covers for your giveaway book, although it helps get signups.  You can also use a free email distribution service rather than a paid one.

You have several options: sell affiliate products, earn Adsense revenues, develop and sell your own product. You don’t have to spend the $150.00, but it will get you jump started.  You don’t have to start from scratch. If you have a website/blog/squidoo lens up and running, fine, you can promote them.

How much can you earn?  That’s depends on the niche you choose, the quality of your content (even if ghostwritten, quality counts) and how much effort you expend.

It took me approximately an hour a day to implement the steps in this challenge.  Some days took longer and some days, that required only posting to forums, or distributing articles, didn’t take that much time.

Don’t be overwhelmed by the material.  Just remember you don’t have to do it all at once.  Your only goal is to complete each day’s task.  That’s it.  The next few days are packed with a lot of information to get you off to a good start

Best of Luck,

Dee Power

Let’s say that you have a pet supply store located in a shopping center.  And you have an online presence through a website.  Nothing complicated, the website is to help potential customers find you, get to know you, know your store a bit, and the kind of products it offers. Just to keep things uncomplicated the store doesn’t offer online shopping.

Now how could your own product creation help your sales?  One way is to develop a short report on some aspect of pet care that relates to the products that your store offers.  The report doesn’t have to be long, about 10 pages would do it.   Make sure the report has lots of content and very little sales pitch.  Have a nice cover designed.

Offer the report at your website in exchange for visitor names and email contacts through an online form. But don’t stop there.  Print out the cover of the report and mount it on fiber board next to the checkout area of the counter.  Have signage made that says “Get Your Free Copy, just provide your name and email address.”  Include a couple of blank index cards for your customers to write that information on in case they don’t have a business card.

Include all those contacts on a mailing list for your store.  Send each one an email with a link to the free report, or include the report attached to the email as a pdf document.  What you’re doing is collecting a list of customers that you can regularly contact and remind them about your store, special offers, and discounts.

Product creation can be taken one step further.  Let’s say you have developed your own recipes for dog food.  Package the recipes with some helpful tips and sell it through your website.  You could even establish a separate website that does nothing but sell the recipe e-book for you.  Since the e-book is digital there’s no printing costs, inventory to maintain, or shipping costs.  Even though you probably have your own merchant account to process credit cards at your store, there are online processors that can take care of that process 24/7 without any involvement from you once it’s set up.

Product creation can add to your profit margins – it’s not just for online businesses.